Tide® Cleaners knows how to party, and so do our customers! It was awesome to see so many of you as we celebrated all 21 DELIA's Cleaners locations officially becoming Tide® Cleaners and "Clean For A Cause." Live radio remotes and balloons created a festive atmosphere as the community pitched in to help raise $7,702 - 20% of the sales for the day - for Dress For Success Phoenix. The D'Elia family and Thomas Flaherty, president and CEO, Agile Pursuits Franchising, Inc. of Procter & Gamble, made it official with a ribbon-cutting ceremony. During the celebration, 10 lucky guests received free dry cleaning for a year.

The celebration kicked-off our Dress For Success clothing drive which ran through the end of the month. We dry cleaned every donated item and presented them to Lisa Doromal, founder and CEO of Dress for Success Phoenix on May 1.

The D'Elia family is excited to have joined forces with Procter & Gamble and its iconic consumer brand Tide® to create a dry cleaning dream team.

"While we remain owners and operators, we will now be using Tide® and Downy® products to make your clothes whiter, brighter, smelling fresher and looking like new, longer," said Phil D'Elia, owner and operator of all of metro-Phoenix's new Tide Cleaners locations.

To find a Tide® Cleaners location near you or to learn more about our services, check out TideCleanersAz.com. For information on ways to support Dress for Success and to learn how it's helping women in the Phoenix area, visit phoenix.dressforsuccess.org.